How to find new buyers and suppliers online using B2B leads?
Last updated on:According to Hubspot, 61% of marketers consider lead generation as their number one challenge. Moreover, 53% of marketers spend at least half of their budget on lead generation. This data indicates the significance of B2B lead generation and the necessity to find buyers and suppliers online for businesses. This article discusses everything about lead generation techniques and relevant platforms. Furthermore, we also talk about a leading B2B India-based platform that has taken the market by storm.
What is B2B lead generation?
Lead generation is essential for the survival of every business out there. B2B lead generation is different from B2C leads and requires greater effort and time. B2B lead generation is the process of finding potential buyers for your business and collecting their information. Such as name, location, phone number, email address, etc. A lead is someone interested in purchasing your service or products. This information or leads is now utilized by the sales and marketing team to turn them into consumers.
It's Importance
The absence of leads results in a lack of sales which means no revenue at all. Lead generation is the prime goal of every firm whether it deals with B2B or B2C clients. A streamlined lead generation strategy often yields in the desired sales funnel. Lead generation is vital because it reveals the wants and likes of a customer. That shapes the way for a business to complete those wants.
Top 6 Platforms for lead generation
Finding genuine buyers and suppliers is not that simple. Finding the right B2B leads, business models, and error-free execution is required. Countless online businesses claim to deliver promising results but only a few are true to their words. Others will either burn a hole in your pocket or will offer no value in their work.
If you're a business owner then you must know about these 5 B2B lead generation platforms to help you bloom!
1. Google ads ( PPC - Lead Genration Ads )
Google is not new in the business and chances are that you might already be aware of this platform. Despite that, the practicality and usefulness of Google Ads are impeccable. It is the favorite platform for those involved in PPC. Google Ads works simply in a few steps, enabling anyone to leverage the benefits. To promote your service/products on this platform, you need to create a campaign first. Then select the targeting keywords related to the campaign, followed by bidding on these keywords and a bit of sorting.
To kick-start the campaign you need to allocate a budget. Those keywords will display over the relevant search and each time the user clicks a certain amount will be deducted from your account. You only pay for the ads that are clicked by the users, not the ones that are just displayed. This can save some costs while generating leads.
2. Facebook
Almost 2 billion users on Facebook are active daily, this vast audience base allows all sorts of businesses to generate leads. Facebook sets itself apart from other platforms when it comes to lead generation. Because it knows a lot about the users and accuracy allows businesses to target the exact audience. Thus improving leads. But before commencing an ad campaign on Facebook it should be noted that the users won't make a huge purchase on the first interaction. For this reason, not every business model can thrive on Facebook ads. Instead, business owners usually ask the users to make smaller commitments like signing up for a newsletter, filling out short lead forms, and more. It is done with the intent to turn them into long-term customers.
Facebook exclusively targets users based on their location, demographics, and profile information. It has several formats for running ads such as images, videos, carousels, collections, and more. Once the ad is created, you'll need to set the budget to start the campaign.
3. LinkedIn
LinkedIn is not as popular as other online lead generation & Busines networking platforms. However, it is still a choice of millions of professionals worldwide. On the surface, LinkedIn is a publishing platform that is used by millions of companies, job seekers, and recruiters. But deep down it has gradually become one of the best lead generation tools. A little fun fact. #India is the most followed hashtag on LinkedIn with 67.7 million followers!
LinkedIn offers 3 objectives to customize the ad campaign such as awareness, consideration, and conversion. Like other platforms, LinkedIn presents a broad variety of ad formats like sponsored content, message ads, dynamic ads, text ads, or even a mix of them all. Once the ad creative is ready all that is left to do is select the budget and launch the campaign. Lastly, you can monitor the campaign and optimize it accordingly.
4. Zyapaar: India's first ever B2B networking platform!
Business owners might find online lead generation and its verification to be a daunting task. Especially the lack of lead generation platforms in India further complicates the online business procedure. However, all those hectic tasks can be ruled out with the advent of Zyapaar - a B2B business networking platform in India. It allows the parties to connect and commence their business.
Here are 3 reasons why an increasing volume of business owners are trusting Zyapaar for their enterprise:
Zyapaar = verified leads only
Zyapaar is a carefully crafted B2B platform that takes care of every tiny detail to enhance the business networking opportunities. Nowadays businesses are frustrated by the false leads and the resources that it wastes. In view of this, Zyapaar includes 100% verified leads only. Whether it is a buyer, seller, service provider, or freelancer, they are asked to submit their PAN or Udyam/Udyog Aadhar information to access the platform. Zyapaar verifies the person or entity based on the submitted details. Thus enriching the platform with genuine leads.
Shaped for every business type
Zyapaar understands the need for diversity and just like the nation of India, Zyapaar is full of diverse business types. It is a fitting place for micro, small & medium enterprises, and big corporations. Zyapaar provides a stage for every business entity to establish a seamless chain of buying and selling. This becomes possible because of the authentic leads that are available to tap.
A perfect place for start-ups
Zyapaar is a perfect platform for aspiring start-ups to launch their business and achieve advanced and 100% genuine leads. It has launched an exclusive opportunity named, 'Zyapaar for Startups' to guide budding entrepreneurs with their business ahead. It has a variety of options available for start-ups to leverage and explore the market. Every start-up requires leads and business networking opportunities that Zyapaar subtly fulfills.
5. YouTube
YouTube is the 2nd largest search engine and has a vast set audience to generate leads. It has 2.6 billion users, the second most after Facebook. YouTube has a sophisticated lead generation strategy through its lead form ads. The ad appears right after the user clicks on the ad after watching it. Moreover, this ad format showcases a short title and CTA as well. This ad form can gather information such as name, phone number, email, and more. However, YouTube has eligibility criteria if businesses wish to display lead generation ads. Additionally, it will only target the users that are signed in using a Google account.
6. Instagram
Instagram is much like its counterpart Facebook, even though they both are interlinked in many ways. If you're already using Facebook as a platform to generate leads then consider Instagram as well. Because one can easily display their ads on Instagram as well while running them on Facebook and without even creating an account. Instagram also has over a billion active users which shows a great set of audiences for businesses.
If you wish to start your lead generation strategy on Instagram then creating a profile is a good option. Moreover, an interactive bio, regular stories, CTAs, and collaboration with authoritative influencers can help a brand reach out to a greater set audience.
What are the criteria of verified leads and how do you verify them?
Leads are beneficial for business but only if they're genuine, not fake. False leads are known to misguide the sales team and eat up all their valuable time, which in turn reduces the chances of successful lead conversion. Information of those leads that have been authenticated is called verified leads.
The accumulated leads go through pre-decided criteria that cut any fake phone numbers, temporary emails, addresses, and other void lead. Big firms use manual manpower to verify the leads, others may use intelligent algorithms to verify email and phone numbers. Email verification or email activation is an easy way to verify leads. Even already verified leads can be purchased as they are available in the market.
How To Utilize Digital Identity?
Advertisers are always on a quest to understand their audience in a better and more detailed way. With the growing privacy laws, the use and effectiveness of cookies have been restricted to an extent.
A collection of data that represents a unique individual or entity online is known as digital identity. It includes the user's behavioral and demographic data. Digital identity may even include personally identifiable information (PII). Although most digital identities do not include that for privacy issues. Digital identity provides crucial information related to the person or entity. This helps businesses with their advertisements and campaign marketing to Create the most Significant leads.
Conclusion :
Google (PPC ) Ads and Facebook could have been the first choice for a lot of sellers for its wide reach and Audience segment.
However, when it comes to lead Generation campaigns and Paid ads there is a chance of fake leads based on your audience selection, platform’s limitations, fake profiles, or maybe lack of expertise.
All things considered, it is a truth that lead generation is fuel for every business in existence, regardless of its size. So, it is essential to always go for business networking platforms like Zyapaar that offer an incredible stage to obtain verified leads and go on with them.
If you're a business owner and still not on Zyapaar, what are you waiting for?
Join the growing community of Indians on this Indian platform.
Ab Daudega Business!