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A Quick Guide to choose B2B Marketplace wisely

Last updated on:
SEP 29, 2022

Online B2C businesses have already experienced the sweet fruits of success and are continuing to do so. But B2B businesses are following the same path and are attaining growth as well. According to Statista in 2021 the market size for B2B Marketplace was worth $5.6 billion in India. It is estimated that the growth will continue upwards and the B2B market size is expected to increase to around $60 billion in the year 2025.

These promising numbers are possible only because of B2B trade platforms. The online tech-based solutions are successfully encouraging business owners to create an online footprint of their business and attract a greater audience. Thus, driving sales.

This extensive guide will help you understand the importance of B2B marketplaces and will discuss some of the most advanced online platforms to help your business grow. Moreover, we also introduce Zyapaar, yet another but better B2B marketplace for Indians!

What Is a B2B Marketplace?

A B2B marketplace is a simplified form of performing business online. B2B marketplaces are digital platforms that operate similarly to B2C marketplaces but on a much bigger level. It offers a common place for companies and businesses to connect to conduct sales and purchases in bulk via B2b lead Genetation. The main feature of such sort of platform is it allows the business entities established on it to change and update the information that is usually displayed to the audience. Another great thing about B2B marketplaces is it is allows extremely flexible B2B Networking opportunities. These markets and the trends are not stable as they change quickly and following suit may turn out to be expensive. But not with marketplaces as making changes to the business is convenient and cost-effective most of the time

What Is B2B Marketing?

Business-to-business marketing, as the name implies, is the selling of products or services to other businesses and organisations. It differs significantly from B2C marketing, which is geared toward consumers. Meanwhile, B2B marketing is directed toward other businesses.

In general, B2B marketing content is more informative and simpler than B2C marketing content. This is because, in comparison to consumer purchases, business purchases are more focused on bottom-line revenue impact. Return on investment (ROI) is rarely a monetary issue for the average individual, but it is the main emphasis for business decision-makers.

In today's world, B2B marketers frequently sell to buying committees comprised of numerous critical stakeholders. This creates a complex and occasionally difficult situation, but as data sources get more robust and reliable, B2B marketers' ability to map out committees and approach buyers with relevant, individualised information has considerably increased.

To simplify this whole complicated process various B2B marketing platforms have emerged and have seen impeccable growth. These platforms create safe, secure and highly favourable conditions for B2B trading across the globe.

How Does B2B Marketing Helps Business Grow?

People don't buy products or services, they buy emotions. Don't dismiss the role of buying emotions because you're not addressing 'real people.' Yes, your prospective buyers are businesses, not people, but they are owned and run by people. As a result, to gain your buyer's trust, you must appeal to their emotions and motivators.

B2B marketing targets other businesses and to reach them, you need a pathway. While manually reaching out and establishing your brand's identity is a long-term process that demands creativity, patience, money and value. But a less lengthy way is to use B2B platforms. These platforms can act as a bridge for you to reach the right prospects.

Considering all these things we can say that B2B marketing is vital for business growth.

What Are Some of The Top B2B Platforms in India?

India is a huge market for B2B business and to harness this opportunity many online platforms exist today. Some of these platforms are global giants that have also succeeded in India while others are domestic ones, slowly climbing the ladder.

Indiamart

Indiamart is the largest B2B Marketplace in India and the numbers are in favour. According to them, they have a 60% share in the B2B marketplace in India. The platform allows buyers and sellers of small and large scale to connect and trade. Indiamart has an array of products and services from across the nation. This feature allows people to find their desired buyers and sellers from anywhere at any time. Moreover, it has 154 million buyers, 7.2 million suppliers and 86 million products and services. You also get the convenience of making payments through diverse options along with the surety of secure transactions. It is the perfect platform to boost your brand's credibility and reach.

Amazon Business

Amazon is a big fish in the eCommerce market and its advent into the B2B industry is most likely to prosper. Currently Amazon Business is active in India, Germany, France, USA, Canada, UK, Italy and Japan only. It also has an incredible reach as it covers over 99% of the pin codes in India by serving more than 3.5 lakhs sellers in India alone. Amazon claims to simplify the purchase through its simple buying process. Buyers also get GST invoices to manage legal aspects.

This B2B platform is suited for diverse industries as it offers products such as:

  • Office Supplies
  • IT products
  • Cleaning Supplies
  • Pantry products
  • Hospitality stores
  • Electronic items
  • Mobile Accessories
  • Corporate giftings

Flipkart Wholesale

Flipkart Wholesale is similar to Amazon Business as they both offer the same services. One of the best features of Flipkart Wholesale is that it offers 15 days of credit to buyers. The platform allows buyers to purchase products of huge quality and it also offers them big discounts. This particular feature can turn out to be beneficial for sellers as it will drive up their sales. Flipkart has around 1.5 million B2B customers and is prominent among tier 2 & 3 cities in India. Moreover, the platform has easy cancellation and refund policies for buyers. But these policies do not hold true for every product. Another noteworthy feature of Flipkart is its speedy delivery. This service is freshly launched and the future looks bright already.

Udaan

Udaan is yet another B2B marketplace in India meant for small and medium-sized enterprises. It was founded in 2016 and shortly after achieved unicorn status in 2018. Throughout its launch and till now Udaan has targeted small retailers as its prime audience and has succeeded in it. Today it has 30 lakhs + customers and 25 K plus sellers in more than 900 cities. Like other platforms, Udaan too offers credit up to 5 lakhs. Udaan used tech-enabled solutions to transform itself into a full-blown B2B platform in India. The registration is simple and can be done by downloading the application from Playstore or AppStore. You can easily find product categories like hardware & sanitaryware, toys, lifestyle, electronics, staples, pharma, FMCG, home & kitchen.

A fun fact, Udaan was founded by ex-Flipkart employees named Sujeet Kumar, Vaibhav Gupta and Amod Malviya.

Justdial Mart

Jd Mart is an exclusive B2B portal powered by Justdial for a fresh wholesale experience. You can discover reputable vendors with a diverse product range ranging across millions of categories. It includes interactive content, cataloguing, communication tools, a request for quotations feature (RFQ), Sellers tools, Analytics, certification and protection, and 24x7 support. With videos, photographs, descriptions, specifications, pricing, minimum order quantity, and so on, interactive content provides an immersive experience, and cataloguing allows the seller to present his full product. The communication options of sending an inquiry, calling, chatting, buying online, reverse auctioning, and receiving notifications round out the process. The certifications and protection add to the assurance.

Alibaba

Alibaba is not an Indian B2B Marketplace but is well known in the world for its uncountable product range and global availability. Although, the quality and overall experience is still a debatable topic. Despite that, it has proven to be one of a kind marketplace and continuously lures new buyers and sellers. As of March 2022, its market cap is around $291 billion! Alibaba has 230 million active buyers, making it a hotspot for B2B traders. Also, one can buy products in huge sums or as little as one for their business. It has millions of registered small and large suppliers, traders, distributors, and manufacturers. A number of people have successfully established their drop shipping business with the help and supply from Alibaba!

Zyapaar – A Revolutionary B2B Platform

All the above-talked platforms are surely good ones to set up an online presence on B2B Marketplace. But one cannot outlook the new Indian B2B trade platform carefully and specially crafted for Indians.

Introducing Zyapaar - a B2B Marketplace that stands tall among all. Zyapaar is the brainchild of four innovative minds that developed a revolutionary platform to help businesses grow beyond limits. The platform allows every level of business owners to connect with one another and grow. You can easily find a ton of product categories and services to cater for your requirements.

What Makes Zyapaar Better Than Others?

Since Zyapaar is developed in India, it understands and respects the national culture and business models. The most impressive thing about Zyapaar is that it allows users to carry out their business interrupted with no forefront or hidden fees at any time.

Moreover, every entity established on Zyapaar is 100% verified to avoid any mishaps. The verification is done through government-recognized documents and business details such as Aadhar, PAN and GST registration. Apart from all these splendid features Zyapaar also employs technology and leverages it for the betterment of the business entities. The up-to-the-point algorithm of Zyapaar makes it possible for buyers to easily discover and connect with relevant sellers.

Here are some useful features of Zyapaar:

  • You get 100% verified buyers and sellers, to save time and reduce risk.
  • An intelligent algorithm that exactly presents you with your requirement.
  • A simplified way of executing deals in mere minutes.
  • Multiple safe & secure payment options.
  • Start-up-friendly platform to help you thrive quickly.
  • Suitable place for every level of business entity.

Final Words

Altogether, businesses have tapped the great potential of B2B marketplaces as they offer one-of-a-kind opportunities to flourish. The above-discussed platforms are living examples of successful business modelling and strategy. All the previously talked about marketplaces are unique in their own way and offer diverse benefits with certain limitations for everyone. Keeping these facts and data in mind Zyapaar is on a mission to put forward deeper and better B2B marketing opportunities in the Indian market. Zyapaar is the perfect B2B trade solution and a doorway to the platform's potential for commercial prospects. You can quickly set up your business on Zyapaar and be up and running. Join the community and witness the growth.

Because with Zyapaar Ab Daudega Business!